Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)

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The Effect of Satisfaction with Digital Photos on Instagram on Narcissistic Behavior

Authors
Jason Lonardo1, Yugih Setyanto2, *
1, 2Communications Science, Tarumanagara University
*Corresponding author. Email: yugihs@fikom.untar.ac.id
Corresponding Author
Yugih Setyanto
Available Online 21 April 2022.
DOI
10.2991/assehr.k.220404.205How to use a DOI?
Keywords
Digital photo sharing; Instagram; satisfaction; social media; narcissistic behavior
Abstract

Along with the increasing development of digital communication technology, especially on social media, people experience changes in communicating. Now social media is used as a tool to communicate and perform various other activities such as uploading photos. One of the social media used by the millennial generation to share digital photos is Instagram. Millennials’ satisfaction in sharing digital photos reflects narcissistic behavior. Based on this background description, the problem of this research is to see if there is an effect of user satisfaction in sharing digital photos on Instagram on narcissistic behavior in the Tiberias Choirs Pluit Village Community? This study uses the uses and gratifications theory and the theory of narcissism. The research methodology uses a quantitative approach and survey method. The sampling technique used saturated sampling with a total sample of 45 people. Data collection techniques through questionnaires. Data were analyzed quantitatively by using simple linear regression method. The results showed that user satisfaction in sharing digital photos on Instagram was in the agree or satisfied category. Narcissistic behavior in the Tiberias Choirs Pluit Village community shows the category of agreeing or showing narcissistic behavior. User satisfaction in sharing digital photos on Instagram has a strong and significant effect on narcissistic behavior.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 April 2022
ISBN
10.2991/assehr.k.220404.205
ISSN
2352-5398
DOI
10.2991/assehr.k.220404.205How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Jason Lonardo
AU  - Yugih Setyanto
PY  - 2022
DA  - 2022/04/21
TI  - The Effect of Satisfaction with Digital Photos on Instagram on Narcissistic Behavior
BT  - Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
PB  - Atlantis Press
SP  - 1283
EP  - 1287
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220404.205
DO  - 10.2991/assehr.k.220404.205
ID  - Lonardo2022
ER  -