Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)

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Success Factors of Small and Medium-sized Enterprises in Jakarta

Authors
Kevin Hardi1, Ida Puspitowati2, *
1Faculty of Economics and Business, Universitas Tarumanagara, West Jakarta, DKI Jakarta, Indonesia, 11440
2Faculty of Economics and Business, Universitas Tarumanagara, West Jakarta, DKI Jakarta, Indonesia, 11440
*Corresponding author. Email:idap@fe.untar.ac.id
Corresponding Author
Ida Puspitowati
Available Online 21 April 2022.
DOI
10.2991/assehr.k.220404.169How to use a DOI?
Keywords
Brand Reputation; Service Excellence; Reliable Delivery; SMEs Success
Abstract

SMEs have an important role in the economy, as an absorber of labor and contribution to GDP, in line with the development of SMEs. The purpose of this paper is to examine the success of small and medium enterprises (SMEs) in Jakarta, as well as to contribute to knowledge about the determinants of the success of SMEs in Jakarta, especially North Jakarta. This study was conducted using a convenience sample survey method on 60 SMEs operating in North Jakarta. With Smart PLS V.03 analysis to examine the effect of brand reputation, service excellence, and reliable delivery on the success of SMEs, it is found that brand reputation, service excellence and reliable delivery have a significant effect on the success of SMEs. Based on these results, it implies that the success of SMEs is generally related to customers and competition. Good brand reputation, excellent customer service and reliable delivery are the means of success for SMEs.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 April 2022
ISBN
10.2991/assehr.k.220404.169
ISSN
2352-5398
DOI
10.2991/assehr.k.220404.169How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Kevin Hardi
AU  - Ida Puspitowati
PY  - 2022
DA  - 2022/04/21
TI  - Success Factors of Small and Medium-sized Enterprises in Jakarta
BT  - Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
PB  - Atlantis Press
SP  - 1070
EP  - 1075
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220404.169
DO  - 10.2991/assehr.k.220404.169
ID  - Hardi2022
ER  -