Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)

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The Meaning of Creativity Message in Xu Bing’s Work: Square Word Calligraphy (Ferdinand De Saussure Semiotics Analysis)

Authors
Nadya Claresta Wijaya1, Lusia Savitri Setyo Utami1, *
1Faculty of Communication, Universitas Tarumanagara, Jakarta, Indonesia
*Corresponding author. Email: lusias@fikom.untar.ac.id
Corresponding Author
Lusia Savitri Setyo Utami
Available Online 21 April 2022.
DOI
10.2991/assehr.k.220404.195How to use a DOI?
Keywords
Calligraphy; XU BING; Semiotics; Message Meaning
Abstract

Exhibition is an activity to present works of art from various artists. In an exhibition, an artist aims to communicate the work that has been made so that it can be enjoyed and appreciated by the public. MACAN Museum is a place for contemporary artists to display their works. XU BING is a contemporary artist from China with a work entitled Square Word Calligraphy. This artwork tells about how language and words become a barrier between individuals and other individuals. XU BING makes Chinese characters that can be understood by everyone who reads them without having to learn Chinese characters because they have meanings that can be read not only in English but can be adapted into Indonesian. This study aimed to find out how the meaning of the message of creativity in calligraphy works. The theoretical review used in this research is Verbal and Nonverbal Communication, Message Meaning and Creativity. To answer the formulation of the problem, this study uses a qualitative research approach with semiotic analysis of Ferdinand de Saussure, who sees the phenomenon of signs using a sign triangle, namely Sign, Signify, and Signifier. The research results using Saussure’s semiotic analysis are shown in several calligraphy works that have the meaning of proverb messages that are included in the syntagmatic type and have the characteristics of creative thinking.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 April 2022
ISBN
10.2991/assehr.k.220404.195
ISSN
2352-5398
DOI
10.2991/assehr.k.220404.195How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Nadya Claresta Wijaya
AU  - Lusia Savitri Setyo Utami
PY  - 2022
DA  - 2022/04/21
TI  - The Meaning of Creativity Message in Xu Bing’s Work: Square Word Calligraphy (Ferdinand De Saussure Semiotics Analysis)
BT  - Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
PB  - Atlantis Press
SP  - 1227
EP  - 1233
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220404.195
DO  - 10.2991/assehr.k.220404.195
ID  - Wijaya2022
ER  -