Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)

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The Challenges of Starting and Operating an E- Commerce Business in Rural Areas

Authors
Teoh Hooi Mei1, *, Melina Alvita Sjarif2, Nagatah Mulia3, Theresia Budi Jayanti4
1Faculty of Accountancy, Finance and Business, Tunku Abdul Rahman University College, Penang, Malaysia
2Interior Design Department, Faculty of Visual Arts and Design, Universitas Tarumanagara, Jakarta, Indonesia
3System Information Department, Faculty of Technology Information, Universitas Tarumanagara, Jakarta, Indonesia
4Faculty of Engineering, Universitas Tarumanagara, Jakarta, Indonesia
1*Corresponding author. Email: teohhm-pb19@student.tarc.edu.my
Corresponding Author
Teoh Hooi Mei
Available Online 21 April 2022.
DOI
10.2991/assehr.k.220404.318How to use a DOI?
Keywords
Business; challenges; e-commerce; rural areas
Abstract

Many people usually choose to go to a big city to work and study. However, to stop the spreading of COVID-19 pandemic, the government has issued a health regulation to stay at home. So, they have to return to their hometown where many of these hometowns often happened to be in rural areas. In this Covid-19 pandemic era, the major trends of e-commerce have proved that online business is an important tool to accelerate the growth of the economy and cater to consumers’ demand. However, e- commerce is very rare and difficult to access in rural areas. So, people have observed that there are opportunities to conduct e-commerce in rural areas. Therefore, this paper outlines the various challenges when people are starting and operating e-commerce in rural areas to raise awareness for the people who want to do e-commerce in rural areas, which are: 1) inefficient and incompetent internet services; 2) logistics services; 3) linguistic barrier; 4) affordability and accessibility; 5) trust issues; 6) security; and 7) legal issue.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 April 2022
ISBN
10.2991/assehr.k.220404.318
ISSN
2352-5398
DOI
10.2991/assehr.k.220404.318How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Teoh Hooi Mei
AU  - Melina Alvita Sjarif
AU  - Nagatah Mulia
AU  - Theresia Budi Jayanti
PY  - 2022
DA  - 2022/04/21
TI  - The Challenges of Starting and Operating an E- Commerce Business in Rural Areas
BT  - Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
PB  - Atlantis Press
SP  - 1944
EP  - 1950
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220404.318
DO  - 10.2991/assehr.k.220404.318
ID  - Mei2022
ER  -