Utilization of Social Media as a Communication Tool in Introducing the Advantages of a Higher Education

Agustinus Purna Irawan; Eddy Supriyatna; Miharni Miharni; Keni Keni; Paula T. Anggarina

doi:10.2991/assehr.k.220404.002

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Utilization of Social Media as a Communication Tool in Introducing the Advantages of a Higher Education

Authors

Agustinus Purna Irawan¹^{, 2}^{, *}, Eddy Supriyatna¹, Miharni Miharni¹, Keni Keni¹, Paula T. Anggarina³

¹Master of Management, Universitas Tarumanagara, Jakarta, Indonesia

²Faculty of Engineering, Universitas Tarumanagara, Jakarta, Indonesia

³Faculty of Economics and Business, Universitas Tarumanagara, Jakarta, Indonesia

^*Corresponding author. Email: agustinus@untar.ac.id

Corresponding Author

Agustinus Purna Irawan

Available Online 21 April 2022.

DOI: 10.2991/assehr.k.220404.002 How to use a DOI?
Keywords: social media; university excellence; business communication
Abstract: The development of a private university is determined by the number of students studying at the university. The advantages of higher education need to be introduced and promoted to prospective students and the wider community, so that they are understood and become an attraction for prospective students. One way that is currently considered the most effective is the use of social media as a means of communication to introduce the advantages of higher education. Social media is one of the important references for higher education and for prospective students in sharing information about the various programs offered. The ability to use social media properly and appropriately can produce good business communication and can bring progress to universities to increase and maintain the number of students. This paper discusses the use of social media in introducing the advantages of higher education. The discussion is carried out with descriptive analysis and is accompanied by examples of applications for using social media. The results of the analysis show that the response to the content published through social media on the excellence of higher education has a positive impact on public understanding of the advantages of a promoted university.
Copyright: © 2022 The Authors. Published by Atlantis Press SARL.
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title: Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 21 April 2022
ISBN: 10.2991/assehr.k.220404.002
ISSN: 2352-5398
DOI: 10.2991/assehr.k.220404.002 How to use a DOI?
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

ris enw bib

TY  - CONF
AU  - Agustinus Purna Irawan
AU  - Eddy Supriyatna
AU  - Miharni Miharni
AU  - Keni Keni
AU  - Paula T. Anggarina
PY  - 2022
DA  - 2022/04/21
TI  - Utilization of Social Media as a Communication Tool in Introducing the Advantages of a Higher Education
BT  - Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
PB  - Atlantis Press
SP  - 6
EP  - 10
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220404.002
DO  - 10.2991/assehr.k.220404.002
ID  - Irawan2022
ER  -

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