Proceedings of the International Conference on Trends of Technologies and Innovations in Economic and Social Studies 2017

Mechanism of information model development for company brand assessment within marketing strategy

Authors
Galina Astratova, Evgenii Sinicin, Elena Toporkova, Ludmila Frishberg, Irina Karabanova
Corresponding Author
Galina Astratova
Available Online June 2017.
DOI
https://doi.org/10.2991/ttiess-17.2017.4How to use a DOI?
Keywords
brand, trademark, intellectual property, intellectual property valuation, marketing, marketing strategy
Abstract
Intellectual property is one of the main components of a marketing strategy in the assessment of a brand value.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Galina Astratova
AU  - Evgenii Sinicin
AU  - Elena Toporkova
AU  - Ludmila Frishberg
AU  - Irina Karabanova
PY  - 2017/06
DA  - 2017/06
TI  - Mechanism of information model development for company brand assessment within marketing strategy
BT  - International Conference on Trends of Technologies and Innovations in Economic and Social Studies 2017
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/ttiess-17.2017.4
DO  - https://doi.org/10.2991/ttiess-17.2017.4
ID  - Astratova2017/06
ER  -