Mechanism of information model development for company brand assessment within marketing strategy
Galina Astratova, Evgenii Sinicin, Elena Toporkova, Ludmila Frishberg, Irina Karabanova
Available Online June 2017.
- https://doi.org/10.2991/ttiess-17.2017.4How to use a DOI?
- brand, trademark, intellectual property, intellectual property valuation, marketing, marketing strategy
- Intellectual property is one of the main components of a marketing strategy in the assessment of a brand value.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Galina Astratova AU - Evgenii Sinicin AU - Elena Toporkova AU - Ludmila Frishberg AU - Irina Karabanova PY - 2017/06 DA - 2017/06 TI - Mechanism of information model development for company brand assessment within marketing strategy BT - International Conference on Trends of Technologies and Innovations in Economic and Social Studies 2017 PB - Atlantis Press SN - 2352-5428 UR - https://doi.org/10.2991/ttiess-17.2017.4 DO - https://doi.org/10.2991/ttiess-17.2017.4 ID - Astratova2017/06 ER -