Systemic approach to study of developing innovative banking services for remote customer service in Bashkortostan
Lyuza Bayguzina, Guzaliya Galimova
Available Online June 2017.
- https://doi.org/10.2991/ttiess-17.2017.8How to use a DOI?
- remote customer service, tendencies of development, world experience, innovative product, banking services
- The aim of this paper is to study modern tendencies in the development of innovative banking services for remote customer service in Bashkortostan. The paper deals with the systemic approach to the analysis of foreign authors from various perspectives related to the world experience of introducing the Internet banking in the banking sector. The authors illustrate domestic expertise of development and introduction of banking services for remote customer service in Bashkortostan. It is noteworthy that various banks apply different approaches to the introduction of the Internet banking service in the customer base. The method of statistical analysis was implemented during the study, thus revealing the proportion of the Internet banking users in the total number of users with various incomes per capita in a family. It is specified that the vast majority of people applying the Internet banking are people with the average level of income, high income and low income. It is shown that there is a direct dependence between the experience of the Internet banking user and frequency of using this service. The majority of operations account for regular payments such as mobile communications, the Internet, transfers between accounts within the bank and payment of utilities. However, in spite of this fact, there are still restrictions and drawbacks while exploiting the systems that should be improved.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Lyuza Bayguzina AU - Guzaliya Galimova PY - 2017/06 DA - 2017/06 TI - Systemic approach to study of developing innovative banking services for remote customer service in Bashkortostan PB - Atlantis Press SP - 47 EP - 51 SN - 2352-5428 UR - https://doi.org/10.2991/ttiess-17.2017.8 DO - https://doi.org/10.2991/ttiess-17.2017.8 ID - Bayguzina2017/06 ER -