Proceedings of the Unhas International Conference on Social and Political Science (UICoSP 2017)

Winning Public Trust in Multi-Actor Bargaining: A Case Study of PT SMART Strategy in Facing Allegation of Environmental Destruction through RSPO

Authors
Devita Prinanda, Vinsensio Dugis
Corresponding Author
Devita Prinanda
Available Online October 2017.
DOI
https://doi.org/10.2991/uicosp-17.2017.17How to use a DOI?
Keywords
corporations, multi-actor bargaining, public trust, RSPO, SMART
Abstract
Winning public trust is an important element supporting the continuity of a firm or corporations, as public acceptance could guarantee profit to come in. Hence the loss of public trust is a serious threat for a corporation. For corporations, many factors could end up in the loss of public trust, and one issue that could lead to this situation is allegations of environmental destruction by corporations in their business operation. In facing this situation, corporations have to take various strategies in winning-back public trust. Taking one of the largest, publicly-listed, integrated palm-based consumer companies in Indonesia widely known as PT Sinar Mas Agrobusiness and Technology (hereafter SMART) as a case study, this paper reveals strategies that have been employed by SMART in order to winning-back public acceptance. The paper finds that through a process of multi-actor bargaining in the mechanism facilitated by Roundtable on Sustainable Palm Oil (RSPO), SMART has been able to gaining-back public acceptance and successfully defending its position from allegations of environmental destruction.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
Unhas International Conference on Social and Political Science (UICoSP 2017)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
October 2017
ISBN
978-94-6252-396-8
ISSN
2352-5398
DOI
https://doi.org/10.2991/uicosp-17.2017.17How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Devita Prinanda
AU  - Vinsensio Dugis
PY  - 2017/10
DA  - 2017/10
TI  - Winning Public Trust in Multi-Actor Bargaining: A Case Study of PT SMART Strategy in Facing Allegation of Environmental Destruction through RSPO
BT  - Unhas International Conference on Social and Political Science (UICoSP 2017)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/uicosp-17.2017.17
DO  - https://doi.org/10.2991/uicosp-17.2017.17
ID  - Prinanda2017/10
ER  -