Village Community Business in Maintaining Traditional Food “Opak Ladu” Based in Creative Economics
- DOI
- 10.2991/assehr.k.211020.055How to use a DOI?
- Keywords
- Community Business, Traditional Food, Opak Ladu
- Abstract
This study aims to determine the existence of traditional Opak Ladu food in society, the development of producers, and the efforts made to maintain based on a creative economy so that it is able to be a solution to the problems of economic inequality and welfare. This study used descriptive research with a qualitative approach in order to be able to reveal systematically, factually, and accurately the facts and characteristics of the research object. The results of this study indicate that the people of Lamongan still hold a hereditary tradition of serving Opak Ladu as a special dish on Idul Fitri so that sales increase almost 10 times, but on weekdays the demand is very small because consumers are the older generation only while the younger generation has more fast food. serving. This small demand resulted in a decrease in the number of producers, only 6 of whom were old. The younger generation are reluctant to become producers and prefer to migrate to look for work. The community and local government have conducted entrepreneurship training efforts for producers and housewives, and the village government has included the products at various product exhibitions, but the results have not been able to increase demand. Suggestions In the future, it is necessary to optimize real steps for the creative economy in the form of updating innovative marketing strategies, creating mutual product identities, approaching product communication through product displays & Digital Marketing, and establishing cooperation with business stake holders.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Beni Dwi Komara AU - Laily Maghfiroh AU - Heri Cahyo Bagus Setiawan AU - Aries Kurniawan PY - 2021 DA - 2021/10/21 TI - Village Community Business in Maintaining Traditional Food “Opak Ladu” Based in Creative Economics BT - Proceedings of the 1st UMGESHIC International Seminar on Health, Social Science and Humanities (UMGESHIC-ISHSSH 2020) PB - Atlantis Press SP - 386 EP - 390 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211020.055 DO - 10.2991/assehr.k.211020.055 ID - Komara2021 ER -