Business Sustainability of Local Consumption Products in Village Owned Enterprises from Gresik Regency, Indonesia
- DOI
- 10.2991/assehr.k.211020.052How to use a DOI?
- Keywords
- local consumption product, business, sustainability, performance
- Abstract
Various local products have been created, but the ability to support businesses and increase MSME income is not in accordance with the number of products presented in complementing Indonesian’s government program “one village one product”. Field studies show that Gresik Regency as an industrial city is strategically located and has an international port, and should experience an increase in the volume and value of exports. But it’s just the opposite, there has been a significant decline. This research focuses on local consumption products of Village-Owned Enterprises (BUM Desa). The purpose of this research is to explore information about how local products can survive in competition and to describe the possibility of becoming competitive local products. The qualitative descriptive approach was chosen by the researcher as the method of this research by conducting in-depth interviews with the manager to analyze what business performance achievements have been. The findings proved that the sustainability of local product business is in a fluctuating position and there has been no significant increase in results, due to the weakness of human resources to develop product specificities, so it can be concluded that the sustainability of local product business is closely related to business managerial ability.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Vembri Aulia Rahmi AU - Nanang Bagus Setiawan AU - Hadi Ismanto PY - 2021 DA - 2021/10/21 TI - Business Sustainability of Local Consumption Products in Village Owned Enterprises from Gresik Regency, Indonesia BT - Proceedings of the 1st UMGESHIC International Seminar on Health, Social Science and Humanities (UMGESHIC-ISHSSH 2020) PB - Atlantis Press SP - 360 EP - 366 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211020.052 DO - 10.2991/assehr.k.211020.052 ID - Rahmi2021 ER -