Green Marketing Strategic the Impact on Green Tourism

DOI

10.2991/978-2-38476-176-0_67How to use a DOI?

Keywords

— tourism; green; marketing; green marketing; green tourism

Abstract

Good management is a factor of success in the green tourism industry. The one of concepts of tourism management is green marketing tourism. Aims this study to determine the effect of green marketing tourism on green tourism. This study quantitatively determined the sample using the accidental sampling method, with a total of 125 tourists as respondents. The method of collecting data is through a closed questionnaire distributed via Google form with a Likert scale of 1 to 4. Data analysis uses multiple linear regression, hypothesis testing includes t-test and f-test with the help of SPSS 25.0 for Windows programs. Based on the results of data analysis, obtained that green marketing influences green marketing, but based on partial analysis, only product, and place influenced green tourism.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Jumadi
AU  - Ascasaputra Aditya
AU  - Arya Saputra
AU  - Aldi Irsyad Burhani
PY  - 2023
DA  - 2023/12/31
TI  - Green Marketing Strategic the Impact on Green Tourism
BT  - Proceedings of the 2nd UPY International Conference on Education and Social Science (UPINCESS 2023)
PB  - Atlantis Press
SP  - 471
EP  - 477
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-176-0_67
DO  - 10.2991/978-2-38476-176-0_67
ID  - 2023
ER  -