New Energy Vehicles, as Represented by BYD.
What is the Way Forward?
- 10.2991/aebmr.k.220502.081How to use a DOI?
- BYD; New energy vehicle marketing; marketing-wide strategy
This article examines the global market for new energy vehicles represented by BYD in a global context of green energy, focusing on competitive advantages and global positioning strategies as the main focus for overview and analysis. Literature analysis, statistical data analysis and market research are used in the research methodology. The paper is dedicated to exploring the future and contribution of new energy vehicles and the arguments that they can become the mainstream trend of the future.
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Mengwei Liu PY - 2022 DA - 2022/05/16 TI - New Energy Vehicles, as Represented by BYD. BT - Proceedings of the 2022 International Conference on Urban Planning and Regional Economy（UPRE 2022） PB - Atlantis Press SP - 458 EP - 461 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220502.081 DO - 10.2991/aebmr.k.220502.081 ID - Liu2022 ER -