Proceedings of the 2022 International Conference on Urban Planning and Regional Economy(UPRE 2022)

New Energy Vehicles, as Represented by BYD.

What is the Way Forward?

Authors
Mengwei Liua1696252@adelaide.edu.au
Business school, university of adelaide, Adelaide, Australia
Corresponding Author
Available Online 16 May 2022.
DOI
https://doi.org/10.2991/aebmr.k.220502.081How to use a DOI?
Keywords
BYD; New energy vehicle marketing; marketing-wide strategy
Abstract

This article examines the global market for new energy vehicles represented by BYD in a global context of green energy, focusing on competitive advantages and global positioning strategies as the main focus for overview and analysis. Literature analysis, statistical data analysis and market research are used in the research methodology. The paper is dedicated to exploring the future and contribution of new energy vehicles and the arguments that they can become the mainstream trend of the future.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 International Conference on Urban Planning and Regional Economy(UPRE 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
16 May 2022
ISBN
978-94-6239-578-7
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.220502.081How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Mengwei Liu
PY  - 2022
DA  - 2022/05/16
TI  - New Energy Vehicles, as Represented by BYD.
BT  - Proceedings of the 2022 International Conference on Urban Planning and Regional Economy(UPRE 2022)
PB  - Atlantis Press
SP  - 458
EP  - 461
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220502.081
DO  - https://doi.org/10.2991/aebmr.k.220502.081
ID  - Liu2022
ER  -