Character, Innovation, Entrepreneurial Behaviour: Entrepreneurial Case Study of Graduates of the Diploma Fashion Design
- DOI
- 10.2991/978-2-494069-47-3_40How to use a DOI?
- Keywords
- Character; Entrepreneurship; Innovation; Entrepreneurial Behaviour
- Abstract
This research aims to analyse the characteristics, innovations, and entrepreneurial behaviour of graduates of the fashion design diploma. This research is a case study. The research method is qualitative descriptive. The research population is the entire graduate of the Fashion Design diploma. Sampling techniques are carried out in a purposive way. The number of respondents was 52 graduates of the Fashion Design diploma. The method of data retrieval uses questionnaires and interviews. Questionnaires use a scale of 1 to 4. The interview method is used to describe data that has been interpreted quantitatively. To describe the data of each variable, statistics are used. The use of descriptive statistics aims to find the highest, lowest, mean, and median scores. The results of the research showed the entrepreneurial character of Fashion Diploma graduates in accordance with their competencies, namely in the field of fashion design. Innovation is carried out both on products, services, and marketing. Innovation in accordance with the trends and needs of the community. Entrepreneurial behaviour has independence, optimism, hard work, creativity, disciplined, realism, productivity, and confidence.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Ratna Suhartini AU - Irma Russanti AU - Yuhri Inang Prihatina AU - Fadlila Indira Sari PY - 2022 DA - 2022/12/16 TI - Character, Innovation, Entrepreneurial Behaviour: Entrepreneurial Case Study of Graduates of the Diploma Fashion Design BT - Proceedings of the 4th Vocational Education International Conference (VEIC 2022) PB - Atlantis Press SP - 342 EP - 354 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-494069-47-3_40 DO - 10.2991/978-2-494069-47-3_40 ID - Suhartini2022 ER -