Contribution Title Solution for Pollution: Creating Eco-friendly and Sustainable Fashion Choices

DOI

10.2991/978-2-38476-192-0_18How to use a DOI?

Keywords

Environment; Trends; Pollution; Fast fashion; Slow fashion

Abstract

The dynamic, tech-savvy world of ours takes pride in the achievement of material needs in a hassle-free manner and within the least time possible. Our fashion and beauty choices are influenced by celebrities, social media influencers and peer groups. In an attempt to be impeccably stylish and outshine others, we jump into the bandwagon following trends that fade or get replaced sooner or later. To cater to the fashion choices of people globally, brands and fashion houses are promoting fast fashion. Fast fashion refers to the mass production of clothes at low rates and often compromising on quality. People are quick to order or design outfits to replicate the ones they see a celebrity wearing at some event. The trend places the producers at a vantage position. Knowing their preferences, they use this strategy to attract more customers. Everything save one aspect of this isn’t glamorous. The price we pay is more than the retail price. It costs us our health, as well as the health of our future generations. Fast fashion brands pay little to no attention to the environment, their motive being, to make fast money from the existing trends. They make clothing from various materials that have low production costs and high retail value. Materials like nylon, polyester, acrylic, rayon etc. are not only uncomfortable and toxic, the unmindful disposal of these non-biodegradable substances pollutes the environment. Apart from these, there are garments and accessories made from silk, wool, leather to name a few which inflict cruelty upon innocent animals for the sake the fashion. Almost all brands save a few are responsible for the degradation of the environment. The sustainable, eco-friendly fashion that is here to stay is called Slow Fashion. It might be difficult to find and afford such pieces, but with people realising, Slow fashion would soon take over Fast fashion. The purpose of the study is to reverse the damage done, thus it is essential to look for alternatives that provide sustainable fashion without compromising on the looks.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Shradha Suman Satpathy
AU  - Itishri Sarangi
PY  - 2023
DA  - 2023/12/31
TI  - Contribution Title Solution for Pollution: Creating Eco-friendly and Sustainable Fashion Choices
BT  - Proceedings of the World Anthropology Congress, 2023 (WAC 2023)
PB  - Atlantis Press
SP  - 176
EP  - 182
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-192-0_18
DO  - 10.2991/978-2-38476-192-0_18
ID  - Satpathy2023
ER  -