Communication and Cultural Transformation: The Use of Indo’ Botting Services in the Era of Technology Media in Bugis Traditional Weddings

DOI

10.2991/978-2-38476-236-1_98How to use a DOI?

Keywords

Communication; Cultural Transformation; Bugis Traditional Wedding

Abstract

In the current era of modernization, forms of social phenomena often encountered are young people who mostly do not understand the local language, art, and customs anymore, especially the traditional Bugis wedding procession that still exists. This study explores the impact and implications of using Indo” Botting services in Bugis traditional marriages. By better understanding these changes, we can see how technology influences cultural transformation in specific contexts and how Bugis culture remains relevant in the new media era. This research is qualitative research which attempts to provide an overview of the situation that occurred. This research aims to determine the communication and cultural transformation of using Indo” botting services in traditional Bugis weddings in the new media era. The research method uses ethnographic communication methods supported by media technology theory. The study shows that using Indo’ Botting services has enriched the digital experience in traditional Bugis weddings. The bride, groom, and family can instantly share wedding moments via social media, creating richer digital memories. This research reveals the significant impact of using Indo” Botting Services in traditional Bugis weddings regarding experience, ceremony dynamics, and social and cultural aspects. Further research may inform more about the Bugis culture and the use of Indo “ Botting services in Bugis customary development.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Nur Asmi Achmad
AU  - Tuti Bahfiarti
AU  - Jeanny Maria Fatimah
PY  - 2024
DA  - 2024/04/29
TI  - Communication and Cultural Transformation: The Use of Indo’ Botting Services in the Era of Technology Media in Bugis Traditional Weddings
BT  - Proceedings of the World Conference on Governance and Social Sciences (WCGSS 2023)
PB  - Atlantis Press
SP  - 901
EP  - 908
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-236-1_98
DO  - 10.2991/978-2-38476-236-1_98
ID  - Achmad2024
ER  -