Understanding the Highly Sensitive Health Communication Behavior in Social Media from the Perspective of the Risk Perception Attitude Framework and Perceived Interactivity
- 10.2991/ijcis.d.210223.001How to use a DOI?
- Social media; Perceived interactivity; Risk perception attitude; Perceived risk; Perceived involvement; Reproductive health
Integrating aspects of the risk perception attitude framework and perceived interactivity, this study investigates the impact of the social media interaction environment on users' motivation and behavioral intention to reproductive health communication. A survey was conducted, and structural equation modeling was used to test the research model. The results demonstrate that human–human interaction can improve self-efficacy and reduce perceived risk and has both direct and indirect positive effects on health communication intention. However, human–information interaction has no significant impact on self-efficacy or health communication intention, and it has a positive impact on perceived risk, thus indirectly affecting health communication intention in a negative direction. The results also show that perceived involvement (PI) is a moderating variable. The findings help us to understand how perceived interactivity affects highly sensitive health communication.
- © 2021 The Authors. Published by Atlantis Press B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - JOUR AU - Lusheng Guo AU - Lifang Liao AU - Donglan Li AU - Chunnian Liu PY - 2021 DA - 2021/03/01 TI - Understanding the Highly Sensitive Health Communication Behavior in Social Media from the Perspective of the Risk Perception Attitude Framework and Perceived Interactivity JO - International Journal of Computational Intelligence Systems SP - 922 EP - 934 VL - 14 IS - 1 SN - 1875-6883 UR - https://doi.org/10.2991/ijcis.d.210223.001 DO - 10.2991/ijcis.d.210223.001 ID - Guo2021 ER -