Computational Intelligence Based Decision Support Tool for Personalized Advertisement Assignment System

DOI

10.1080/18756891.2013.780725How to use a DOI?

Keywords

Personalized Advertising, Virtual Platforms, Advertisement Assignment, Computational Intelligence, Optimization

Abstract

In this paper a comprehensive framework that maximizes advertising revenues of a company in a personalized advertisement setting is presented. The research was motivated from a real life problem faced by a company that develops a web based 3-D virtual reality social platform. The objective of the research was both development of a business model and the framework. Four heuristics are proposed as part of the framework. The performance of these heuristics was tested with an experimental analysis.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - JOUR
AU  - Kemal Kilic
AU  - Onur Bozkurt
PY  - 2013
DA  - 2013/05/01
TI  - Computational Intelligence Based Decision Support Tool for Personalized Advertisement Assignment System
JO  - International Journal of Computational Intelligence Systems
SP  - 396
EP  - 410
VL  - 6
IS  - 3
SN  - 1875-6883
UR  - https://doi.org/10.1080/18756891.2013.780725
DO  - 10.1080/18756891.2013.780725
ID  - Kilic2013
ER  -