Networking in Marketing and Advertising Companies: A Soft System Methodology Approach

DOI

10.2991/itmr.2014.4.1.4How to use a DOI?

Keywords

Specialized networking, Marketing and advertising, Business network, Soft system methodology (SSM)

Abstract

Nowadays, the quality and diversification of the services in Iranian marketing and advertising industry are growing. But, providing the customers with marketing and advertising services is still conducted using out-dated, complicated and time-consuming processes. So it seems that revising these processes is necessary. Soft system methodology (SSM) is an appropriate approach for studying complicated systems of human activities. This paper investigates the status quo of Iranian marketing and advertising industry, determines its disadvantages and defects, and proposes a new system that seems to be more efficient and effective, which brings numerous advantages to the users through changing the type of communications between the involved entities.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - JOUR
AU  - Behrouz Zarei
AU  - Saeed Azizian
AU  - Majid Shishehgar
AU  - Setareh Sadeghi
PY  - 2014
DA  - 2014/03/01
TI  - Networking in Marketing and Advertising Companies: A Soft System Methodology Approach
JO  - The International Technology Management Review
SP  - 42
EP  - 57
VL  - 4
IS  - 1
SN  - 1835-5269
UR  - https://doi.org/10.2991/itmr.2014.4.1.4
DO  - 10.2991/itmr.2014.4.1.4
ID  - Zarei2014
ER  -