The International Technology Management Review

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Volume 4, Issue 3, September 2014, Pages 133 - 141

Spotlight on LightInTheBox

Authors
Susan Lowry, Mitchell Kempton, John B. Hammond
Corresponding Author
John B. Hammond
Available Online 1 September 2014.
DOI
10.2991/itmr.2014.4.3.2How to use a DOI?
Keywords
Lightinthebox.com, LITB, business models, e-tailing
Abstract

In 2007, LightInTheBox.com opened an online shop selling predominantly customized event dresses made by suppliers offering value for money and true sizing. Its early success made expansion into other product offerings possible and today revenue is approximately US$292M. Can LITB sustain this growth? Where will this small medium enterprise in China be in 2020? Western society see expansion into China as a growth market however China is closing that market with its own businesses competing against the western companies. Who will succeed in this highly competitive market.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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<Previous Article In Issue
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Journal
The International Technology Management Review
Volume-Issue
4 - 3
Pages
133 - 141
Publication Date
2014/09/01
ISSN (Online)
1835-5269
ISSN (Print)
2213-7149
DOI
10.2991/itmr.2014.4.3.2How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - JOUR
AU  - Susan Lowry
AU  - Mitchell Kempton
AU  - John B. Hammond
PY  - 2014
DA  - 2014/09/01
TI  - Spotlight on LightInTheBox
JO  - The International Technology Management Review
SP  - 133
EP  - 141
VL  - 4
IS  - 3
SN  - 1835-5269
UR  - https://doi.org/10.2991/itmr.2014.4.3.2
DO  - 10.2991/itmr.2014.4.3.2
ID  - Lowry2014
ER  -