Empirical study of E-Travel Adoption among Small Enterprises in Developing Country

DOI

10.2991/itmr.2015.5.1.3How to use a DOI?

Keywords

E-commerce, small travel enterprises, Indonesia

Abstract

The objective of this paper is to test the success factor of e-travel model among small travel enterprises (STEs) in Indonesia. The data was collected by e-survey via My3q free online survey. Respondents were 145- users of travel websites chosen employing purposive sampling technique. Research variables measured were factors of Enjoyment, Usefulness, Ease of use, Self Efficacy, Use, Satisfaction, Trust and Loyalty. These variables were tested in 11 hypothesis. The structural equation modelling (SEM) using SmartPLS 2.0 in data analysis was worked. The result of this study illustrated that nine of eleven hypothesis have contribution significantly and the rest conversely. However, perceive of usefulness did not influence to e-travel adoption and trust to loyalty during browsing travel websites. Finally, examining the success model of e-travel adoption in different provinces and travel websites is as the suggestion of further research.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - JOUR
AU  - Vera Pujani
PY  - 2015
DA  - 2015/03/30
TI  - Empirical study of E-Travel Adoption among Small Enterprises in Developing Country
JO  - The International Technology Management Review
SP  - 18
EP  - 27
VL  - 5
IS  - 1
SN  - 1835-5269
UR  - https://doi.org/10.2991/itmr.2015.5.1.3
DO  - 10.2991/itmr.2015.5.1.3
ID  - Pujani2015
ER  -