The International Technology Management Review

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Volume 3, Issue 3, September 2013, Pages 140 - 159

E-Torch: A Mobile Commerce Location-Based Promotion System

Authors
Pantea Keikhosrokiani, Norlia Mustaffa, Muhammad Imran Sarwar, Nasriah Zakaria
Corresponding Author
Pantea Keikhosrokiani
Available Online 1 September 2013.
DOI
10.2991/itmr.2013.3.3.1How to use a DOI?
Keywords
Mobile application, Mobile Commerce (M-Commerce), Location-Based Services, Global Positioning System (GPS)
Abstract

Mobile infrastructure technological development in the last decade leads to novel mobile commerce based advertisement addressing the businesses and end-consumers. Although location-based services developed rapidly in recent years, the reasons why we proposed a new system were lack of an intelligent location-based promotion system. In order to get the opinion and interest of users about modern promotion system, we conducted a preliminary study. Based on the preliminary study, we propose an e-Torch m-commerce based mobile promotion system to facilitate businesses (such as hotel, restaurant, shopping mall etc.) and to advertise their products in an efficient way to the mobile customers according to their current Global Positioning System (GPS) co-ordinates. A proposed Ellipse model in this research assist the points of interest searching for mobile user according to current GPS co-ordinates by sending resultant information via cellular network (GPRS/3G). Furthermore, we justified proposed research by conducting a comparative study of the existing m-commerce based location tracking systems. Finally, we conducted experiments using simulation between notebook as client and remote server. We set clients’ positions and used 3G usb modem for the data transmission. Round trip time was calculated to show success of the proposed system in different situations (indoor, outdoor, static and mobility).

Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Next Article In Issue>
Journal
The International Technology Management Review
Volume-Issue
3 - 3
Pages
140 - 159
Publication Date
2013/09/01
ISSN (Online)
1835-5269
ISSN (Print)
2213-7149
DOI
10.2991/itmr.2013.3.3.1How to use a DOI?
Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - JOUR
AU  - Pantea Keikhosrokiani
AU  - Norlia Mustaffa
AU  - Muhammad Imran Sarwar
AU  - Nasriah Zakaria
PY  - 2013
DA  - 2013/09/01
TI  - E-Torch: A Mobile Commerce Location-Based Promotion System
JO  - The International Technology Management Review
SP  - 140
EP  - 159
VL  - 3
IS  - 3
SN  - 1835-5269
UR  - https://doi.org/10.2991/itmr.2013.3.3.1
DO  - 10.2991/itmr.2013.3.3.1
ID  - Keikhosrokiani2013
ER  -