The International Technology Management Review

ISSN: 1835-5269
Volume 3, Issue 3, September 2013
Pantea Keikhosrokiani, Norlia Mustaffa, Muhammad Imran Sarwar, Nasriah Zakaria
Pages: 140 - 159
Mobile infrastructure technological development in the last decade leads to novel mobile commerce based advertisement addressing the businesses and end-consumers. Although location-based services developed rapidly in recent years, the reasons why we proposed a new system were lack of an intelligent...
Tahereh Monzavi, Behrouz Zarei, Amir Hossein Ghapanchi
Pages: 160 - 174
This paper identifies a set of external factors which may influence on users’ perceptions about an information system’s ease of use and usefulness underlying user beliefs. The research model was developed based on Davis's Technology Acceptance Model (TAM) along with extending a comprehensive list of...