The Influencing Factors and Mechanism of Tourists’ Awe in Tourism Destinations: A Web Text Data Based Exploratory Research

DOI

10.2991/978-2-38476-028-2_2How to use a DOI?

Keywords

tourism destination; tourists’ awe; influencing factors; mechanism

Abstract

Raising tourists’ awe is dependent on sustainable development of tourism destinations. This paper conducted exploratory research on the influencing factors of tourists’ awe of tourism destinations. Web text data were used as the data source. The researcher selected web platforms that were highly relevant to the research content and uses the keyword “awe” to search for travel notes samples. After screening, 229 eligible travel notes were finally sorted out. The grounded theory of coding technology was used for data processing. Through open coding and axial coding of the data, 144 effective concepts, 17 initial categories and 7 main categories were formed. The 7 main categories are tourists’ pre-travel cognition, tourism resource base, environmental atmosphere creation, tourism innovation, tourism service environment, tourists’ post-travel gains, and tourism governance system. These influencing factors can be further divided into direct driving factors, internal situational factors and external situational factors. There are differences in the mode and path of their effects on the tourists’ awe. Through selective coding, this paper constructs a model of influencing factors of tourists’ awe of tourism destinations, which can also be called a “resource-situation-awe” model. The tourism resource base is the direct driving factor, which plays a decisive role in generating tourists’ awe of tourism destinations. Tourists’ pre-travel cognition and post-travel gain are internal situational factors. The tourism environment atmosphere, tourism innovation, tourism service environment and tourism governance system are external situational factors. Both internal and external situational factors play a regulatory role in “resource-awe” generation. Therefore, raising tourists’ awe of tourism destinations is a complex and systematic process. This study does not only systematically present the influencing factors of tourists’ awe of tourism destinations, but also reveal their formation mechanism. It has important guiding significance for both research of and raising tourists’ awe of tourism destinations.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yong-chang Chen
PY  - 2023
DA  - 2023/03/27
TI  - The Influencing Factors and Mechanism of Tourists’ Awe in Tourism Destinations: A Web Text Data Based Exploratory Research
BT  - Proceedings of the International Conference on Academia-Based Tourism Revival 2022 (ABTR 2022)
PB  - Atlantis Press
SP  - 4
EP  - 23
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-028-2_2
DO  - 10.2991/978-2-38476-028-2_2
ID  - Chen2023
ER  -