Tunjuk Ajar Melayu: The Development of Halal Tourism in Riau

DOI

10.2991/978-2-38476-028-2_19How to use a DOI?

Keywords

Halal Tourism; Islamic; Malay; Tunjuk Ajar Melayu; Critical Discourse Analysis

Abstract

Riau is one of the leading destinations in the development of halal tourism. Meanwhile, many studies have revealed the damage to Riau’s natural environment due to various human activities. On the one hand, the people of Riau have Tunjuk Ajar Melayu (TAM) compiled by Tenas Effendy in the form of various advice full of Islamic teachings. TAM should be a reference for a way of life for the Malay community, which is believed to have the potential to be an extended service for the realization of halal tourism in Riau. Then, how is the empowerment of advice in TAM related to the natural environment in developing halal tourism in Riau Province? For this reason, this study aims to explore the benefits of TAM related to the natural environment in an effort to develop halal tourism in Riau through the empowerment of local-based businesses. Various teachings in TAM related to community behavior and environmental conservation are analyzed through three dimensions of critical discourse analysis promoted by Norman Fairclough. The three dimensions are textual, discourse practice, and social practice analysis. A literature review on local-based business empowerment of micro, small, and medium types is also used. This research is expected to minimize environmental damage by introducing the various values of advice in TAM so that halal tourism in Riau can be developed. Textually, TAM contains various advice and trust in saving the natural environment. In discourse practice, TAM influences people’s behavior and outlook on life. Meanwhile, in social practice, TAM has the opportunity to be an alignment that is expected to change the behavior of humans living on the Riau Malay Earth to realize harmony in the ecosystem of life. Thus, if the ideology contained in TAM can be applied, halal tourism in Riau Province can continue to be developed.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Dessy Wahyuni
AU  - Agus Sri Danardana
AU  - Nurweni Saptawuryandari
PY  - 2023
DA  - 2023/03/27
TI  - Tunjuk Ajar Melayu: The Development of Halal Tourism in Riau
BT  - Proceedings of the International Conference on Academia-Based Tourism Revival 2022 (ABTR 2022)
PB  - Atlantis Press
SP  - 201
EP  - 219
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-028-2_19
DO  - 10.2991/978-2-38476-028-2_19
ID  - Wahyuni2023
ER  -