Hedonic Motives and Fashion Trends in Decisions to Purchase Veil Clothes

DOI

10.2991/assehr.k.200827.036How to use a DOI?

Keywords

hedonic motives, fashion trends, purchasing decisions

Abstract

The current trend of veils being used at these days is the veil with long clothes, loose, and closed clothes that much resemble those worn by women in the old times. The changes not only occur in the veil model, but also buying behavior of consumers. The phenomenon that occurs today is consumers buying the goods which are not useful and not in accordance with needs. Consumers tend to buy the clothes to get recognition from others (hedonic motives) because the goods are in trend. The purpose of this study was to analyze the relationship between fashion trends and the hedonic motives of veil purchasing decisions by consumers. This research was conducted in Bima city, West Nusa Tenggara Province. Data were collected by using observation, questionnaires and literature studies with total sample of 96 people, chosen by using purposive sampling method. The results of this study indicate that fashion trends and hedonic motives affect the decisions to purchase of veil clothing in Bima city, both partially and simultaneously.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Intisari Haryanti
AU  - Herry Nurdin
AU  - Ita Purnama
AU  - Khas Sukma Mulya
AU  - Nafisah Nurulrahmatiah
PY  - 2020
DA  - 2020/08/28
TI  - Hedonic Motives and Fashion Trends in Decisions to Purchase Veil Clothes
BT  - Proceedings of the 1st Annual Conference on Education and Social Sciences (ACCESS 2019)
PB  - Atlantis Press
SP  - 139
EP  - 141
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200827.036
DO  - 10.2991/assehr.k.200827.036
ID  - Haryanti2020
ER  -