The Effect of Market Orientation and Product Innovation on Competitive Advantages of Gedogan Weaving MSME

DOI

10.2991/assehr.k.200827.099How to use a DOI?

Keywords

market orientation, product innovation, competitive advantage

Abstract

Micro, Small and Medium Enterprises (MSME) are one of the foremost advancements of economic development. MSME is one of the fields in employment which is very significant. At the time of globalization in which competition is increasingly fierce, many companies will go bankrupt if the company does not have any preparations in the current competition. Competitive advantage can be seen from the perspective of market orientation and product innovation owned by SMEs. The purpose of the research was to analyze the effect of market orientation and product innovation on competitive advantage in the Gedogan Weaving MSMEs in the City of Bima. The data used are primary. The sample consisted of 90 Management of the Gedogan Weaving MSMEs Group in the City of Bima. The analytical tool used in this research is multiple linear regression. The results of this research indicate that Market Orientation affects competitive advantage in SMEs Gedogan Weaving and Product Innovation influences the competitive advantage of Gedogan Weaving MSMEs in the City of Bima.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Muhajirin Muhajirin
AU  - Kamaluddin Kamaluddin
AU  - Sri Ernawati
PY  - 2020
DA  - 2020/08/28
TI  - The Effect of Market Orientation and Product Innovation on Competitive Advantages of Gedogan Weaving MSME
BT  - Proceedings of the 1st Annual Conference on Education and Social Sciences (ACCESS 2019)
PB  - Atlantis Press
SP  - 388
EP  - 390
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200827.099
DO  - 10.2991/assehr.k.200827.099
ID  - Muhajirin2020
ER  -