Research on the User Acceptance Model of WeChat Public Platform Service

DOI

10.2991/aetr-17.2018.52How to use a DOI?

Keywords

WeChat public platform service; User acceptance model; Model verification; Structural equation modeling

Abstract

Based on the problem of the user acceptance of WeChat public platform service, the technology acceptance model theory is used to model the influence factors, and the relationship hypothesis between various factors is proposed. AMOS7.0 is used to evaluate and correct the model and construction according to the questionnaire survey data, and the direct effect value and indirect effect value of various influence factors on the use behavior are calculated by correlation coefficient.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bin Pan
AU  - Hongxia Guo
AU  - Yuheng Du
PY  - 2018/03
DA  - 2018/03
TI  - Research on the User Acceptance Model of WeChat Public Platform Service
BT  - Proceedings of the 2017 International Conference Advanced Engineering and Technology Research (AETR 2017)
PB  - Atlantis Press
SP  - 268
EP  - 273
SN  - 2352-5401
UR  - https://doi.org/10.2991/aetr-17.2018.52
DO  - 10.2991/aetr-17.2018.52
ID  - Pan2018/03
ER  -