Proceedings of the 1st Aceh Global Conference (AGC 2018)

Strategy of Forming Banjarmasin City Branding as Clean and Comfortable (Barasih wan Nyaman) River City

Authors
Novaria Maulina, Atika Atika
Corresponding Author
Novaria Maulina
Available Online January 2019.
DOI
10.2991/agc-18.2019.5How to use a DOI?
Keywords
City Branding strategy, Banjarmasin BAIMAN
Abstract

Banjarmasin BAIMAN - Barasih wan nyaman (clean and comfortable) Is City Brand that initiated by Ibnu Sina as the mayor of Banjarmasin. To promote this city brand, the government of Banjarmasin city used a strategy. The aim of this study was to analyze strategy of Banjarmasin BAIMAN city Branding. This Study used the qualitative method, The data was collected by interview, documentation, and observation. The result was Implementation of city branding strategy through posted the picture and video of government activities that related with city branding with hashtag #banjarmasin_barasih_wan_nyaman in social media, publication in newspaper, created good Banjarmasin application for smartphone, organized Jukung Hias festival as special event then involved citizen and environmental care community in cleaning program such as Babarasih Program.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 1st Aceh Global Conference (AGC 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
January 2019
ISBN
978-94-6252-644-0
ISSN
2352-5398
DOI
10.2991/agc-18.2019.5How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Novaria Maulina
AU  - Atika Atika
PY  - 2019/01
DA  - 2019/01
TI  - Strategy of Forming Banjarmasin City Branding as Clean and Comfortable (Barasih wan Nyaman) River City
BT  - Proceedings of the 1st Aceh Global Conference (AGC 2018)
PB  - Atlantis Press
SP  - 28
EP  - 35
SN  - 2352-5398
UR  - https://doi.org/10.2991/agc-18.2019.5
DO  - 10.2991/agc-18.2019.5
ID  - Maulina2019/01
ER  -