Proceedings of the 1st Aceh Global Conference (AGC 2018)

The Politics of Media, Questioning for Minimum or Maximum Effect?

Authors
Fiandy Mauliansyah, Saiful Asra
Corresponding Author
Fiandy Mauliansyah
Available Online January 2019.
DOI
https://doi.org/10.2991/agc-18.2019.9How to use a DOI?
Keywords
politics of media, media effect, minimal and maximum effect
Abstract
The mass media with its ability to construct reality, allegedly influence the political situation in society. Various theoretical studies of communication have even formulated several possible effects that the media can contribute to the flow of political activity. Some of the literature reviews in relations with political communication and the media shows a strong tendency of the relationship between them. But the things are different now. The strength of the media which was originally considered strong (strong effect) is now experiencing a decrease in strength (minimal effect). This kind of paradigm shift can be seen in the 2014 legislative elections. This paper wants to explain changes in trends in media effects. By using the comparison of the 2004, 2009, and 2014 election period, the tendency of the media's minimal effects to be seen in the 2014 election, the measurement can be seen from five aspects, namely, effect size, media outlet, theoretical approach, partisan media, and audience. From these five aspects, we get a picture of the tendency of changes in media effects in the 2004 and 2009 election periods which are relatively stronger (strong effect) to tend to be minimal (minimal effect) in the 2014 election period. One of the variables used is the amount of advertising spending and the acquisition of parliamentary seats.
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This is an open access article distributed under the CC BY-NC license.

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Volume Title
Proceedings of the 1st Aceh Global Conference (AGC 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
January 2019
ISBN
978-94-6252-644-0
ISSN
2352-5398
DOI
https://doi.org/10.2991/agc-18.2019.9How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Fiandy Mauliansyah
AU  - Saiful Asra
PY  - 2019/01
DA  - 2019/01
TI  - The Politics of Media, Questioning for Minimum or Maximum Effect?
BT  - Proceedings of the 1st Aceh Global Conference (AGC 2018)
PB  - Atlantis Press
SP  - 57
EP  - 64
SN  - 2352-5398
UR  - https://doi.org/10.2991/agc-18.2019.9
DO  - https://doi.org/10.2991/agc-18.2019.9
ID  - Mauliansyah2019/01
ER  -