Proceedings of the 1st Aceh Global Conference (AGC 2018)

Social Media as an Aceh Tourism Promotions Tool by Department of Aceh Culture and Tourism

Authors
Ashabul Yamin Asgha, Suwandi Sumartias, Evi Novianti
Corresponding Author
Ashabul Yamin Asgha
Available Online January 2019.
DOI
https://doi.org/10.2991/agc-18.2019.16How to use a DOI?
Keywords
social media, promotion, tourism, Department of Aceh Culture and Tourism
Abstract
Today's social media has become an excellent promotional tool for products and services, and, can be used to share stories or experiences about things or places they have visited, also the high level of social media access is one of the reasons why social media has great potential in advertising or promotional activities, especially in his case is tourism promotion. The aim of this study was to determine the form of tourism promotion through social media that has been applied by employees of the Department of Aceh Culture and Tourism. It uses a descriptive qualitative approach with data collection techniques using interview and literature studies. Triangulation was carried out by interviewing five employees of Department of Aceh Culture and Tourism, and observations on social media own by Aceh Cultural and Tourism Agency. The results show that the form of promotional activities through social media carried out by the Aceh Culture and Tourism Agency uses eight preparatory steps for publication on social media so that promotions produced has high quality, informative and up to date, The suggestions given is for employees and also the Publication Team of Department of Aceh Culture and Tourism is to use more sophisticated analytic system to monitor the progress of social media and utilizing paid applications so they can measure and monitor all activities that happened on their social media.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Volume Title
Proceedings of the 1st Aceh Global Conference (AGC 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
January 2019
ISBN
978-94-6252-644-0
ISSN
2352-5398
DOI
https://doi.org/10.2991/agc-18.2019.16How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ashabul Yamin Asgha
AU  - Suwandi Sumartias
AU  - Evi Novianti
PY  - 2019/01
DA  - 2019/01
TI  - Social Media as an Aceh Tourism Promotions Tool by Department of Aceh Culture and Tourism
BT  - Proceedings of the 1st Aceh Global Conference (AGC 2018)
PB  - Atlantis Press
SP  - 100
EP  - 105
SN  - 2352-5398
UR  - https://doi.org/10.2991/agc-18.2019.16
DO  - https://doi.org/10.2991/agc-18.2019.16
ID  - Asgha2019/01
ER  -