Proceedings of the 1st Aceh Global Conference (AGC 2018)

Role of Memorability Phase Strategy as a Mediating Variable in Forming Loyalty of Tourists in Aceh

Authors
Badaruddin Badaruddin, Nasir Nasir, Hizir Sofyan, Hasan Basri
Corresponding Author
Badaruddin Badaruddin
Available Online January 2019.
DOI
https://doi.org/10.2991/agc-18.2019.75How to use a DOI?
Keywords
Level of memorability, tourist loyalty, creative experience, service quality
Abstract
The aim of this research is to know the role of mediating phase of memorability on tourist loyalty. The study was conducted in the Aceh area, because Aceh is the potential tourist destinations in the west region of Indonesia. This study also investigated the role of independent variables, creative the experiences and service quality that play a role and influence to the level of memorability in the creation of tourist loyalty in Aceh. Using the structural equation modelling (SEM), the study found that creative experience and quality of services influenced the level of memorability of tourists in Aceh, Indonesia. Quality of service and level of memorability influenced loyalty of tourists in the Aceh, Indonesia. Finally, the creative experience and quality of services indirectly influenced loyalty of tourists in Aceh, Indonesia through level of memorability. Thus, to increase the loyalty of tourist the relevant authority, particularly the tourism department should create a higher level of tourists’ memorability by providing more creative experience and services’ quality of tourism in Aceh, Indonesia
Open Access
This is an open access article distributed under the CC BY-NC license.

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Volume Title
Proceedings of the 1st Aceh Global Conference (AGC 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
January 2019
ISBN
978-94-6252-644-0
ISSN
2352-5398
DOI
https://doi.org/10.2991/agc-18.2019.75How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Badaruddin Badaruddin
AU  - Nasir Nasir
AU  - Hizir Sofyan
AU  - Hasan Basri
PY  - 2019/01
DA  - 2019/01
TI  - Role of Memorability Phase Strategy as a Mediating Variable in Forming Loyalty of Tourists in Aceh
BT  - Proceedings of the 1st Aceh Global Conference (AGC 2018)
PB  - Atlantis Press
SP  - 510
EP  - 515
SN  - 2352-5398
UR  - https://doi.org/10.2991/agc-18.2019.75
DO  - https://doi.org/10.2991/agc-18.2019.75
ID  - Badaruddin2019/01
ER  -