Proceedings of the International Conference on Health and Medical Sciences (AHMS 2020)

An Investigation of Health Information Dissemination on Social Media: Content Analysis of CegahStunting Campaign on Instagram

Authors
Ida Nursanti, Muhammad Rifqi Ma’arif
Corresponding Author
Ida Nursanti
Available Online 27 January 2021.
DOI
10.2991/ahsr.k.210127.001How to use a DOI?
Keywords
stunting, health information dissemination, social media campaign, content analysis, Instagram
Abstract

Health information dissemination is one of the importance agendas on the public health sector. The effectivity on the way the health information was spread out plays a crucial-aspects on health habits on the society. In the case of stunting, right and concise information dissemination is very important to educate the citizen on how to prevent stunting in a proper-ways as early as possible. On the social media platform including Instagram, the stunting information dissemination was representing with a campaign employed the usage of #CegahStunting hashtags. This article was tried to reveals how that campaign is going on so far, especially from the content preserved to the society related to stunting and its preventions. In this research, a large number of social media posts data from Instagram during 2018 and 2019 was collected for experimental purposes. Content analysis was then used as an approach for analyzing the collected data. We employed a computational-programs to performed content analysis task over the large Instagram post data containing #CegahStunting hashtags. From the results, we can gather the dominant and also complimentary topics related to that the #CegahStunting campaign on Instagram.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the International Conference on Health and Medical Sciences (AHMS 2020)
Series
Advances in Health Sciences Research
Publication Date
27 January 2021
ISBN
10.2991/ahsr.k.210127.001
ISSN
2468-5739
DOI
10.2991/ahsr.k.210127.001How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Ida Nursanti
AU  - Muhammad Rifqi Ma’arif
PY  - 2021
DA  - 2021/01/27
TI  - An Investigation of Health Information Dissemination on Social Media: Content Analysis of CegahStunting Campaign on Instagram
BT  - Proceedings of the International Conference on Health and Medical Sciences (AHMS 2020)
PB  - Atlantis Press
SP  - 1
EP  - 5
SN  - 2468-5739
UR  - https://doi.org/10.2991/ahsr.k.210127.001
DO  - 10.2991/ahsr.k.210127.001
ID  - Nursanti2021
ER  -