Proceedings of the International Conference on Health and Medical Sciences (AHMS 2020)

Health in Digital Era 4.0: Analyzing Reader Engagement Rate on Instagram Account of Government Health Agencies

Authors
Adri Priadana, Andika Bayu Saputra, Puji Winar Cahyo, Muhammad Habibi
Corresponding Author
Adri Priadana
Available Online 27 January 2021.
DOI
https://doi.org/10.2991/ahsr.k.210127.057How to use a DOI?
Keywords
health in digital era 4.0, reader engagement rate, Instagram account, government health agencies
Abstract

In recent years, social media has become an essential part of governance in the Digital Era 4.0. The government health agencies, which are an element of implementing government affairs in the health sector, have also utilized social media in disseminating information related to health. Instagram is one of the media used by organizations to disseminate health information. Reader engagement rate can be used as a parameter in measuring the effectiveness of each health service in disseminating information through Instagram. This study aims to analyze the reader engagement rate of several government health agencies’ Instagram accounts by measuring engagement score. This study used web scraping techniques to collect data from Instagram such as the number of follower, like, comment, and post. The data was taken in one year, namely post data from 1 January 2019 to 1 January 2020, totaling 3689 data post from ten government health agencies’ accounts. Based on the results of this study, the Government Health Agency of Central Java Provincial has the highest engagement score of 20,30. Therefore, it can be concluded that the dissemination of information carried out by the agency through Instagram can reach a number of readers more effectively than the other nine agencies.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Health and Medical Sciences (AHMS 2020)
Series
Advances in Health Sciences Research
Publication Date
27 January 2021
ISBN
978-94-6239-322-6
ISSN
2468-5739
DOI
https://doi.org/10.2991/ahsr.k.210127.057How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Adri Priadana
AU  - Andika Bayu Saputra
AU  - Puji Winar Cahyo
AU  - Muhammad Habibi
PY  - 2021
DA  - 2021/01/27
TI  - Health in Digital Era 4.0: Analyzing Reader Engagement Rate on Instagram Account of Government Health Agencies
BT  - Proceedings of the International Conference on Health and Medical Sciences (AHMS 2020)
PB  - Atlantis Press
SP  - 246
EP  - 250
SN  - 2468-5739
UR  - https://doi.org/10.2991/ahsr.k.210127.057
DO  - https://doi.org/10.2991/ahsr.k.210127.057
ID  - Priadana2021
ER  -