Factors that Influence Tourist Buying Interest in Manado City Traditional SMEs

DOI

10.2991/aebmr.k.200331.009How to use a DOI?

Keywords

tourist buying interest, traditional SMEs, Manado City

Abstract

Small businesses in Manado are on of the pillars in supporting economic growth in this area. SMEs also support the development of innovation in supporting the tourism industry in this city. Problems faced by SMEs in Manado include how SMEs in Manado, especially traditional SMEs, in predicting consumer behavior especially tourist behavior in Manado. The research objective is to analyze the factors that influence the buying interest of tourists in traditional SMEs in the city of Manado. The research method is quantitative with the object of research in traditional food and beverage based SMEs in the city of Manado. The number of samples is 100 respondents taken from 10 SMEs. The results obtained information related to variables affecting the buying interest of tourists in the city of Manado.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Imelda W. J. Ogi
AU  - Merinda H. Ch. Pandowo
AU  - Rita N. Taroreh
PY  - 2020
DA  - 2020/04/06
TI  - Factors that Influence Tourist Buying Interest in Manado City Traditional SMEs
BT  - Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019)
PB  - Atlantis Press
SP  - 40
EP  - 43
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200331.009
DO  - 10.2991/aebmr.k.200331.009
ID  - Ogi2020
ER  -