Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019)

Influence Service Quality, Brand Image, Location to Customer Satisfaction and Customer Loyalty (Case Study on Motorcycle Repair Shop Sahabat Motor-Cibinong Customer)

Authors
Lina Noersanti, Try Akbar Prasetyo
Corresponding Author
Lina Noersanti
Available Online 6 April 2020.
DOI
https://doi.org/10.2991/aebmr.k.200331.033How to use a DOI?
Keywords
service quality, brand image, location, customer satisfaction, customer loyalty
Abstract

The purpose of this research was to know whether the quality of service, brand image, location will affect the satisfaction and make customers loyal. Research method used path analysis method with smartPLS application version 3.2.8. The type of data used is primary data. With the spread of quesioner that is immediately done in the Sahabat Moor Cibinong. The results of this research that the quality of service directly affects customer satisfaction but has no direct effect on customer loyalty. Brand images can directly impact customer satisfaction and customer loyalty. Locations can directly impact customer satisfaction but have no direct effect on customer loyalty.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
6 April 2020
ISBN
978-94-6252-948-9
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200331.033How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Lina Noersanti
AU  - Try Akbar Prasetyo
PY  - 2020
DA  - 2020/04/06
TI  - Influence Service Quality, Brand Image, Location to Customer Satisfaction and Customer Loyalty (Case Study on Motorcycle Repair Shop Sahabat Motor-Cibinong Customer)
BT  - Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019)
PB  - Atlantis Press
SP  - 152
EP  - 155
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200331.033
DO  - https://doi.org/10.2991/aebmr.k.200331.033
ID  - Noersanti2020
ER  -