Influence Service Quality, Brand Image, Location to Customer Satisfaction and Customer Loyalty (Case Study on Motorcycle Repair Shop Sahabat Motor-Cibinong Customer)
- https://doi.org/10.2991/aebmr.k.200331.033How to use a DOI?
- service quality, brand image, location, customer satisfaction, customer loyalty
The purpose of this research was to know whether the quality of service, brand image, location will affect the satisfaction and make customers loyal. Research method used path analysis method with smartPLS application version 3.2.8. The type of data used is primary data. With the spread of quesioner that is immediately done in the Sahabat Moor Cibinong. The results of this research that the quality of service directly affects customer satisfaction but has no direct effect on customer loyalty. Brand images can directly impact customer satisfaction and customer loyalty. Locations can directly impact customer satisfaction but have no direct effect on customer loyalty.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Lina Noersanti AU - Try Akbar Prasetyo PY - 2020 DA - 2020/04/06 TI - Influence Service Quality, Brand Image, Location to Customer Satisfaction and Customer Loyalty (Case Study on Motorcycle Repair Shop Sahabat Motor-Cibinong Customer) BT - Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019) PB - Atlantis Press SP - 152 EP - 155 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200331.033 DO - https://doi.org/10.2991/aebmr.k.200331.033 ID - Noersanti2020 ER -