Effect of Service Quality and Satisfaction Level on Consumer Loyalty of MRT Trains (Case Study in Ciputat Area)
- 10.2991/aebmr.k.200331.047How to use a DOI?
- quality service, level of satisfaction, loyalty consumer
Research aiming for knowing influence quality service and level satisfaction in a manner partial or simulant to loyalty consumer, sample in research this is all consumer who use service the train MRT in Ciputat, sample taken with use purposive sampling technique are required. Criteria sample is consumer who use services the train MRT, and data collection is done with spread questionnaire to 96 respondents. Met hood the analysis in research this is with use analysis multiple and processed data with SPSS version22. Result this to show that quality service and satisfaction level take effect positive and significant to Loyalty Consumers. While the result others to show Quality service and Satisfaction Level in manner simulant and influence Loyalty Consumers.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Djoko Hananto AU - Sampor Ali PY - 2020 DA - 2020/04/06 TI - Effect of Service Quality and Satisfaction Level on Consumer Loyalty of MRT Trains (Case Study in Ciputat Area) BT - Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019) PB - Atlantis Press SP - 219 EP - 223 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200331.047 DO - 10.2991/aebmr.k.200331.047 ID - Hananto2020 ER -