Digital Platform Utilization for Indonesian Marine Products Marketing: A Study Case on Aruna Indonesia
- https://doi.org/10.2991/aebmr.k.200331.028How to use a DOI?
- digital platform, marine products, marketing management
Marine products is one of main contributors to maritime economy in Indonesia, but marine product industries’ contribution to the GDP and coastal community welfare in Indonesia are considered low. Aruna Indonesia is a start-up that links fishermen as individual and cooperatives with the end buyers through the utilization of Information Technology (IT). Fishermen place their products on Aruna Indonesia website thus the end buyers can order the products online. Aruna Indonesia establishment is seen as one of mushrooming phenomenon of e-commerce in Indonesia, as well as the solution to marine products closed distribution chain problems. Fishermen as Aruna Indonesia partners require the engagement and support in e-commerce. The problem identification of this study is how significant is the digital platform towards marine products marketing to support fishermen welfare in Indonesia. This research uses qualitative method with interview and literature study data collection. Research result shows that the utilization of digital platform can ease and enlarge marine products marketing and increase the fishermen welfare as partners.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Adrie Frans Assa AU - Gidion Putra Adirinekso PY - 2020 DA - 2020/04/06 TI - Digital Platform Utilization for Indonesian Marine Products Marketing: A Study Case on Aruna Indonesia BT - Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019) PB - Atlantis Press SP - 131 EP - 133 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200331.028 DO - https://doi.org/10.2991/aebmr.k.200331.028 ID - Assa2020 ER -