Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019)

Digital Platform Utilization for Indonesian Marine Products Marketing: A Study Case on Aruna Indonesia

Authors
Adrie Frans Assa, Gidion Putra Adirinekso
Corresponding Author
Adrie Frans Assa
Available Online 6 April 2020.
DOI
https://doi.org/10.2991/aebmr.k.200331.028How to use a DOI?
Keywords
digital platform, marine products, marketing management
Abstract

Marine products is one of main contributors to maritime economy in Indonesia, but marine product industries’ contribution to the GDP and coastal community welfare in Indonesia are considered low. Aruna Indonesia is a start-up that links fishermen as individual and cooperatives with the end buyers through the utilization of Information Technology (IT). Fishermen place their products on Aruna Indonesia website thus the end buyers can order the products online. Aruna Indonesia establishment is seen as one of mushrooming phenomenon of e-commerce in Indonesia, as well as the solution to marine products closed distribution chain problems. Fishermen as Aruna Indonesia partners require the engagement and support in e-commerce. The problem identification of this study is how significant is the digital platform towards marine products marketing to support fishermen welfare in Indonesia. This research uses qualitative method with interview and literature study data collection. Research result shows that the utilization of digital platform can ease and enlarge marine products marketing and increase the fishermen welfare as partners.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
6 April 2020
ISBN
978-94-6252-948-9
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200331.028How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Adrie Frans Assa
AU  - Gidion Putra Adirinekso
PY  - 2020
DA  - 2020/04/06
TI  - Digital Platform Utilization for Indonesian Marine Products Marketing: A Study Case on Aruna Indonesia
BT  - Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019)
PB  - Atlantis Press
SP  - 131
EP  - 133
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200331.028
DO  - https://doi.org/10.2991/aebmr.k.200331.028
ID  - Assa2020
ER  -