Effect of Quality of Logistics Services and Consumer Safety on Purchasing Decisions in Bhinneka E-Commerce
Kus Tri Dianavera, Toto Aminoto
Kus Tri Dianavera
Available Online 6 April 2020.
- 10.2991/aebmr.k.200331.040How to use a DOI?
- quality of logistics services, consumer safety, purchasing decisions on E-Commerce
This study aims to prove whether the quality of logistics services and consumer safety influence purchasing decisions on E-Commerce Bhinneka. The research method used is a quantitative method. Data obtained by distributing questionnaires to residents in Jatisari, Bekasi City. The sampling method used was accidental and purposive sampling. Data were analysed using Structural Equation Modelling. The results showed that the quality of logistics services had a significant effect on purchasing decisions, while consumer safety had no significant effect on purchasing decisions on Bhinneka E-commerce.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Kus Tri Dianavera AU - Toto Aminoto PY - 2020 DA - 2020/04/06 TI - Effect of Quality of Logistics Services and Consumer Safety on Purchasing Decisions in Bhinneka E-Commerce BT - Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019) PB - Atlantis Press SP - 182 EP - 185 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200331.040 DO - 10.2991/aebmr.k.200331.040 ID - Dianavera2020 ER -