Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019)

Effect of Quality of Logistics Services and Consumer Safety on Purchasing Decisions in Bhinneka E-Commerce

Authors
Kus Tri Dianavera, Toto Aminoto
Corresponding Author
Kus Tri Dianavera
Available Online 6 April 2020.
DOI
https://doi.org/10.2991/aebmr.k.200331.040How to use a DOI?
Keywords
quality of logistics services, consumer safety, purchasing decisions on E-Commerce
Abstract

This study aims to prove whether the quality of logistics services and consumer safety influence purchasing decisions on E-Commerce Bhinneka. The research method used is a quantitative method. Data obtained by distributing questionnaires to residents in Jatisari, Bekasi City. The sampling method used was accidental and purposive sampling. Data were analysed using Structural Equation Modelling. The results showed that the quality of logistics services had a significant effect on purchasing decisions, while consumer safety had no significant effect on purchasing decisions on Bhinneka E-commerce.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
6 April 2020
ISBN
978-94-6252-948-9
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200331.040How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Kus Tri Dianavera
AU  - Toto Aminoto
PY  - 2020
DA  - 2020/04/06
TI  - Effect of Quality of Logistics Services and Consumer Safety on Purchasing Decisions in Bhinneka E-Commerce
BT  - Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019)
PB  - Atlantis Press
SP  - 182
EP  - 185
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200331.040
DO  - https://doi.org/10.2991/aebmr.k.200331.040
ID  - Dianavera2020
ER  -