Factors Affecting the Intention to Establish Innovative Business Based on Local Resources in Young Generation on North Sulawesi

DOI

10.2991/aebmr.k.200331.007How to use a DOI?

Keywords

intention, innovative business, local resources, young generation, North Sulawesi

Abstract

The problem in North Sulawesi is the lack of innovation and creativity of the younger generation, especially in establishing business and creating innovative and creative products and services. The importance of this problem is because young people who can set up a business and create innovative products and services will drive the innovation economy in North Sulawesi. To be able to drive the innovation-based economy it is necessary to create many innovative entrepreneurs, especially those based on local resources such as the marine industry, fisheries, and tourism. This study aims to investigate the factors that influence the intentions of young people to pursue innovative and creative entrepreneurs based on local resources. The model analyzed includes internal factors, attitude factors towards entrepreneurship and contextual factors. This study involved a sample of 200 young generation respondents in North Sulawesi obtained using a purposive sampling technique. The research method is quantitative with the regression analysis and hypothesis testing t-test and F-test. The results of the study that several factors influence the intention of innovative entrepreneurs in the younger generation.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Christoffel Kojo
AU  - Christoffel M. O. Mintardjo
AU  - Djeini Maradesa
AU  - Wensy F. I. Rompas
PY  - 2020
DA  - 2020/04/06
TI  - Factors Affecting the Intention to Establish Innovative Business Based on Local Resources in Young Generation on North Sulawesi
BT  - Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019)
PB  - Atlantis Press
SP  - 31
EP  - 35
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200331.007
DO  - 10.2991/aebmr.k.200331.007
ID  - Kojo2020
ER  -