Price Perception, Risk, Quality of Information, and It’s Effect on Online Purchase Decisions (Case Study on Millennials in DKI Jakarta)
- 10.2991/aebmr.k.200331.038How to use a DOI?
- price perception, risk, quality of information, purchase, on-line
This study aims to examine whether the perception of price, risk and quality of information influence the decision to make purchases online, this study was conducted by distributing questionnaires to millennials in DKI Jakarta where the sample was determined based on non-probability sampling techniques in the form of convenience sampling, which is a technique in which there is a closeness of comfort between the researcher and the target respondent so that the data used in this study are primary data. The data analysis technique used is multiple linear regression analysis with SPSS 24 statistical software. The results of this study say that perceived price, risk and quality of information influence the decision to make online purchases, this can be seen from the adjusted R Square of 0, 58 which means the decision to make an online purchase 58% is influenced by the perception of price, risk and quality of information and the rest is influenced by other factors outside this research.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Asep Saefurahman AU - Subekti Singgih Hadi PY - 2020 DA - 2020/04/06 TI - Price Perception, Risk, Quality of Information, and It’s Effect on Online Purchase Decisions (Case Study on Millennials in DKI Jakarta) BT - Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019) PB - Atlantis Press SP - 172 EP - 177 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200331.038 DO - 10.2991/aebmr.k.200331.038 ID - Saefurahman2020 ER -