Price Perception, Risk, Quality of Information, and It’s Effect on Online Purchase Decisions (Case Study on Millennials in DKI Jakarta)

DOI

10.2991/aebmr.k.200331.038How to use a DOI?

Keywords

price perception, risk, quality of information, purchase, on-line

Abstract

This study aims to examine whether the perception of price, risk and quality of information influence the decision to make purchases online, this study was conducted by distributing questionnaires to millennials in DKI Jakarta where the sample was determined based on non-probability sampling techniques in the form of convenience sampling, which is a technique in which there is a closeness of comfort between the researcher and the target respondent so that the data used in this study are primary data. The data analysis technique used is multiple linear regression analysis with SPSS 24 statistical software. The results of this study say that perceived price, risk and quality of information influence the decision to make online purchases, this can be seen from the adjusted R Square of 0, 58 which means the decision to make an online purchase 58% is influenced by the perception of price, risk and quality of information and the rest is influenced by other factors outside this research.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Asep Saefurahman
AU  - Subekti Singgih Hadi
PY  - 2020
DA  - 2020/04/06
TI  - Price Perception, Risk, Quality of Information, and It’s Effect on Online Purchase Decisions (Case Study on Millennials in DKI Jakarta)
BT  - Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019)
PB  - Atlantis Press
SP  - 172
EP  - 177
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200331.038
DO  - 10.2991/aebmr.k.200331.038
ID  - Saefurahman2020
ER  -