Building Customer E-Loyalty in Online Marketing

DOI

10.2991/aebmr.k.200410.030How to use a DOI?

Keywords

e-service quality, e-trust, e-satisfaction, e-loyalty

Abstract

The development of technology and information has influenced people’s lifestyles in making purchases, from conventional to online shopping. Therefore, research on online marketing becomes an interest for academic and practitioners in recent years. This study attempts to build customer loyalty in online marketing by investigating the relationships between e-service quality, e-trust, e-satisfaction, and e-loyalty. The measurement of e-service quality is reconstructed based on the review on conceptual and empirical literatures. Hence, the long-term goal of this research is to build customer e-loyalty through the reconstruction of e-service quality dimension.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Muzaki
AU  - Syamsul Bachr
AU  - Rosida P. Ada
AU  - Wahyuningsih
PY  - 2020
DA  - 2020/04/13
TI  - Building Customer E-Loyalty in Online Marketing
BT  - Proceedings of the 3rd Asia Pacific International Conference of Management and Business Science (AICMBS 2019)
PB  - Atlantis Press
SP  - 200
EP  - 204
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200410.030
DO  - 10.2991/aebmr.k.200410.030
ID  - 2020
ER  -