Building Customer E-Loyalty in Online Marketing
Muzaki, Syamsul Bachr, Rosida P. Ada, Wahyuningsih
Available Online 13 April 2020.
- 10.2991/aebmr.k.200410.030How to use a DOI?
- e-service quality, e-trust, e-satisfaction, e-loyalty
The development of technology and information has influenced people’s lifestyles in making purchases, from conventional to online shopping. Therefore, research on online marketing becomes an interest for academic and practitioners in recent years. This study attempts to build customer loyalty in online marketing by investigating the relationships between e-service quality, e-trust, e-satisfaction, and e-loyalty. The measurement of e-service quality is reconstructed based on the review on conceptual and empirical literatures. Hence, the long-term goal of this research is to build customer e-loyalty through the reconstruction of e-service quality dimension.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Muzaki AU - Syamsul Bachr AU - Rosida P. Ada AU - Wahyuningsih PY - 2020 DA - 2020/04/13 TI - Building Customer E-Loyalty in Online Marketing BT - Proceedings of the 3rd Asia Pacific International Conference of Management and Business Science (AICMBS 2019) PB - Atlantis Press SP - 200 EP - 204 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200410.030 DO - 10.2991/aebmr.k.200410.030 ID - 2020 ER -