Halal Tourism Industry in Indonesia:
The Opportunities and Challenges
- 10.2991/aebmr.k.201116.027How to use a DOI?
- halal tourism, halal certification, opportunities, challenges, Indonesia
Halal tourism becomes the most promising industry, including Indonesia. Springs up about a decade ago when Muslim travelers were beginning to be identified as a specific segment with particular needs. Muslims tourists are exploring new destinations and unique experiences. Their desire has made Muslim travelers are fastest-growing segments in the global travel industry. It should be the best time to seize this opportunity for the tourism industry to begin to take into account this market, to understand the needs of Muslim travelers, to create tailor-made products and services for Muslim tourists. The paper aims to analyze the opportunities and challenges of the Halal tourism industry in Indonesia. The methodology used in this research is secondary data analysis from literature reviews. This paper begins with a literature review on the existence of halal tourism and its aspects including object, aim, target, and other facilities. This data is analyzed based on the opportunities and challenges of Halal Tourism in Indonesia. The paper concludes that Indonesia has many opportunities in establishing the Halal tourism industry. A variety of destinations, the ability to deliver Muslim tourist needs and support from the government were some advantages to develop halal tourism in Indonesia. However, some issues related to Halal certification could be the challenges. Granting halal certificate is not the end and the goal, but maintain sustainability is a must. Further research is needed, especially on how Halal certification could be a national standard for all food stall and easily guide Muslin travelers regarding halal food issues.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Onni Meirezaldi PY - 2020 DA - 2020/11/17 TI - Halal Tourism Industry in Indonesia: BT - Proceedings of the 2nd Annual International Conference on Business and Public Administration (AICoBPA 2019) PB - Atlantis Press SP - 126 EP - 129 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.201116.027 DO - 10.2991/aebmr.k.201116.027 ID - Meirezaldi2020 ER -