Postfeminism and Digital Conflict: Women’s Freedom and Power in Social Media

DOI

10.2991/978-2-494069-87-9_9How to use a DOI?

Keywords

content; critical analysis; discourse; postfeminism; social media

Abstract

The long journey of the concept and movement of feminism has arrived at postfeminism. With this concept, women’s freedom does not start with the power of men. Since the beginning, women have become independent subjects without contact with men. However, the fact of the digital era, patriarchal power is increasingly expanding and showing posts that mean the marginalization of women in the form of visuals/captions/memes and others. This article aims to describe the counter-discourse against these various marginalizations. Seeing, observing, and analyzing the reality on social media through crisis analysis can provide a counter-discourse narrative. Observations and analyzes were carried out on the Instagram account @indonesiafeminis @mubdalah.id as well as on posts, Instagram stories, or other platforms that focus on supporting postfeminism. The post/content is in the form of resistance to restore women’s power which has become a discourse on marginalization and verbal violence against women. Thus, the content of the two accounts can “straighten” the discourse that is developing in the community. In this understanding, Angelia Mc Robbie, Ann Book, and even Foucault see postfeminism as freedom in all matters including discourse and hegemony. That is, women exist only for women. Referring to the reality on Instagram, the postfeminist concept produces several narratives. First, social media (Instagram) can provide a counter-discourse to eliminate the marginalization of women. Second, the post/content as a discourse in the perspective of postfeminism has returned women’s freedom.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - M. Ali Sofyan
AU  - Rr. Wuri Arenggoasih
PY  - 2022
DA  - 2022/12/26
TI  - Postfeminism and Digital Conflict: Women’s Freedom and Power in Social Media
BT  - Proceedings of the Annual International Conference on Social Science and Humanities (AICOSH 2022)
PB  - Atlantis Press
SP  - 62
EP  - 74
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-87-9_9
DO  - 10.2991/978-2-494069-87-9_9
ID  - Sofyan2022
ER  -