Proceedings of 2nd Annual Management, Business and Economic Conference (AMBEC 2020)

The Identification of Historical Tourism Potential in the Re-Branding of Kajoetangan Village

Authors
Baroroh Lestari, Ita Rifiani P., Ellyn Eka W.
Corresponding Author
Baroroh Lestari
Available Online 19 July 2021.
DOI
10.2991/aebmr.k.210717.016How to use a DOI?
Keywords
tourism resources, Kajoetangan Village, historical tourism
Abstract

The Kajoetangan area, is one of the economic centers in the city of Malang, East Java, Indonesia, during the Dutch colonial period. The Kajoetangan area is divided into corridors and Village areas. The focus of this research is RW 1, 9 and 10 Kauman Village, Klojen District. This study aims to identify the potential for historical tourism in Kajoetangan Village. This study uses a qualitative approach using in-depth interviews, documentation and observation. Then the collected data were analyzed descriptively. The results showed that Kajoetangan Village has a large enough historical tourism potential. Thus, it is possible to re-branding from the center of the economy to become a historical tourist spot. There are several things that become obstacles in its development, including the low level of literacy of the people of Kajoetangan Village towards historical tourism. Therefore, in this study a recommendation can be made that efforts to increase community literacy and resource conservation are needed to save the potential of historical tourism resources from further damage.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of 2nd Annual Management, Business and Economic Conference (AMBEC 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
19 July 2021
ISBN
10.2991/aebmr.k.210717.016
ISSN
2352-5428
DOI
10.2991/aebmr.k.210717.016How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Baroroh Lestari
AU  - Ita Rifiani P.
AU  - Ellyn Eka W.
PY  - 2021
DA  - 2021/07/19
TI  - The Identification of Historical Tourism Potential in the Re-Branding of Kajoetangan Village
BT  - Proceedings of 2nd Annual Management, Business and Economic Conference (AMBEC 2020)
PB  - Atlantis Press
SP  - 77
EP  - 80
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210717.016
DO  - 10.2991/aebmr.k.210717.016
ID  - Lestari2021
ER  -