Impact of Pandemic on Online Marketplace Active Users

DOI

10.2991/aebmr.k.210717.050How to use a DOI?

Keywords

Covid-19, forecasting, moving average, online marketplace

Abstract

This study aims to determine the Shopee Online Marketplace Active Users forecasting against the Covid-19 pandemic in 2021-2022. This study uses secondary data from the iPrice website with 11 years of data from the 2018-2020 period to support this objective. This research is a descriptive quantitative research using secondary moving average forecasting with time series. This study’s results indicate that the second quarter of 2021 and the second quarter of 2022 will significantly increase online marketplace active users. It will be better if Shopee can make a promotion every month so that there is a promo every month so that the graph of the increase is stable. The result of this research, it is hoped that it can help the Indonesian economy amid the Covid-19 pandemic.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Primagita Fridhayanti
AU  - Nurafni Eltivia
AU  - Nur Indah Riwajanti
PY  - 2021
DA  - 2021/07/19
TI  - Impact of Pandemic on Online Marketplace Active Users
BT  - Proceedings of 2nd Annual Management, Business and Economic Conference (AMBEC 2020)
PB  - Atlantis Press
SP  - 250
EP  - 253
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210717.050
DO  - 10.2991/aebmr.k.210717.050
ID  - Fridhayanti2021
ER  -