The Effect of CSR on Company Reputation Using Intellectual Capital as a Mediating Variable
Yuniep Mujati Suaidah, Omi Pramiana, Dwi Ermayanti Susilo, Hadi Sucipto, Rachyu Purbowati
Yuniep Mujati Suaidah
Available Online 14 April 2021.
- https://doi.org/10.2991/assehr.k.210413.004How to use a DOI?
- CSR, intellectual capital, company reputation, banking sector
- This research aimed to analyze the effect of corporate social responsibility in improving the company’s reputation, both directly and through the company’s intellectual capital. The population of this study were the annual reports of banking sector companies listed on the Indonesia Stock Exchange. The researcher used purposive sampling method in this study. The total of research samples were 123 annual financial reports. To analyze the data, the researchers used Partial Lease Square (PLS) with the PLS warp application. The research findings indicated that Corporate Social Responsibility Practice positively and significantly affected to Intellectual Capital, Corporate Social Responsibility Practice positively and significantly affected to the company’s reputation, Intellectual Capital positively and significantly affected to the company’s reputation, and intellectual capital can be a partial mediating variable (partial mediation) among the CSR influence and the company reputation.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Yuniep Mujati Suaidah AU - Omi Pramiana AU - Dwi Ermayanti Susilo AU - Hadi Sucipto AU - Rachyu Purbowati PY - 2021 DA - 2021/04/14 TI - The Effect of CSR on Company Reputation Using Intellectual Capital as a Mediating Variable BT - Proceedings of the 2nd Annual Conference on Social Science and Humanities (ANCOSH 2020) PB - Atlantis Press SP - 15 EP - 19 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210413.004 DO - https://doi.org/10.2991/assehr.k.210413.004 ID - Suaidah2021 ER -