The Digital Promotion Strategy of Tourism Sector Towards Sustainable Tourism Development
- DOI
- 10.2991/assehr.k.210413.009How to use a DOI?
- Keywords
- strategy, promotion, digital, tourism, sustainable development
- Abstract
The development of technology and communication is rapidly increased. It is in line with the increasing number of internet users in the world. This gives opportunities for business people to market their business online, as well as the opportunity for the government to promote its strategic sectors, one of them is the tourism sector. This study is aimed to determine the digital promotion strategy of the tourism sector in Padang City. This research is a descriptive qualitative research using triangulation method as the data collection which includes the observation method, the survey method and the literature study method simultaneously. The sampling technique used was purpose sampling. The results showed that the digital promotion strategy used by Padang city government was websites and social media in form of Instagram and Facebook that was attractive and well packaged. The digital promotion strategy by social media is aimeed to introduce the tourism of Padang City to the world. By having wider reach of tourism information, it is expected to increase tourist visits, both domestic tourists and international tourists. This will contribute a positive impact on the economy and social culture of the community.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Erna Susanti AU - Deni Amelia PY - 2021 DA - 2021/04/14 TI - The Digital Promotion Strategy of Tourism Sector Towards Sustainable Tourism Development BT - Proceedings of the 2nd Annual Conference on Social Science and Humanities (ANCOSH 2020) PB - Atlantis Press SP - 36 EP - 39 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210413.009 DO - 10.2991/assehr.k.210413.009 ID - Susanti2021 ER -