Proceedings of the Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2019)

The Role of Social Capital and Reward Factor in the Success of Crowdfunding Project Fundraising: Case Study of Emerging Market Countries

Authors
Nabila Sekar Hapsari, Liyu Adhi Kasari Sulung
Corresponding Author
Liyu Adhi Kasari Sulung
Available Online 31 May 2021.
DOI
https://doi.org/10.2991/assehr.k.210531.074How to use a DOI?
Keywords
Crowdfunding, Social Capital, Reward Factor, Emerging Market
Abstract

This study aims to determine the role of social capital and reward factor in the success of crowdfunding project fundraising in emerging markets during the period of January 2017 to February 2019. Using secondary and cross-section data from Kickstarter.com, representing projects from Brazil, Russia, India, China, and South Africa, this research uses Ordinary Least Square as the method of data analysis for the hypothesis testing. Firstly, the results obtained are internal social capital that is described by numbers of comment posted by backers and crowdfunders and reward factor that is described by customized reward have positive and significant effects on the success of crowdfunding project fundraising in emerging markets. Secondly, ownership of Facebook account as the external social capital and ego and community reward as reward factor are proven to have no influence. Lastly, in terms of project features, it is evident that target amount of crowdfunding project influences the success of crowdfunding project fundraising, while project duration has no influence on the success of crowdfunding project fundraising.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 May 2021
ISBN
978-94-6239-385-1
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.210531.074How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Nabila Sekar Hapsari
AU  - Liyu Adhi Kasari Sulung
PY  - 2021
DA  - 2021/05/31
TI  - The Role of Social Capital and Reward Factor in the Success of Crowdfunding Project Fundraising: Case Study of Emerging Market Countries
BT  - Proceedings of the Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2019)
PB  - Atlantis Press
SP  - 591
EP  - 599
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210531.074
DO  - https://doi.org/10.2991/assehr.k.210531.074
ID  - Hapsari2021
ER  -