The Role of Social Capital and Reward Factor in the Success of Crowdfunding Project Fundraising: Case Study of Emerging Market Countries
- 10.2991/assehr.k.210531.074How to use a DOI?
- Crowdfunding, Social Capital, Reward Factor, Emerging Market
This study aims to determine the role of social capital and reward factor in the success of crowdfunding project fundraising in emerging markets during the period of January 2017 to February 2019. Using secondary and cross-section data from Kickstarter.com, representing projects from Brazil, Russia, India, China, and South Africa, this research uses Ordinary Least Square as the method of data analysis for the hypothesis testing. Firstly, the results obtained are internal social capital that is described by numbers of comment posted by backers and crowdfunders and reward factor that is described by customized reward have positive and significant effects on the success of crowdfunding project fundraising in emerging markets. Secondly, ownership of Facebook account as the external social capital and ego and community reward as reward factor are proven to have no influence. Lastly, in terms of project features, it is evident that target amount of crowdfunding project influences the success of crowdfunding project fundraising, while project duration has no influence on the success of crowdfunding project fundraising.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Nabila Sekar Hapsari AU - Liyu Adhi Kasari Sulung PY - 2021 DA - 2021/05/31 TI - The Role of Social Capital and Reward Factor in the Success of Crowdfunding Project Fundraising: Case Study of Emerging Market Countries BT - Proceedings of the Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2019) PB - Atlantis Press SP - 591 EP - 599 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210531.074 DO - 10.2991/assehr.k.210531.074 ID - Hapsari2021 ER -