Proceedings of the Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2019)

A Case Study on the Multiplatform Strategy Used by NET in the Indonesian Television Industry

Authors
Firman Kurniawan Sujono, Marlia Yossie
Corresponding Author
Firman Kurniawan Sujono
Available Online 31 May 2021.
DOI
10.2991/assehr.k.210531.016How to use a DOI?
Keywords
Network Society, Television, New Media, Multimedia
Abstract

A network society can easily produce, share, broadcast, capture, and record information through digital devices. The emergence of such a society has widespread implications. The traditional, one-way mass communication model is gradually becoming defunct because television media, must adopt the new media paradigm of migration from mono- to multi- media. This transformation is an inevitable step for the industry in response to the. network society’s methods of consuming media. The multichannel-TV industry is thus increasing its efforts to benefit from the changes in the way consumers like to view video content, even when these modifications disrupt its own traditional business model.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 May 2021
ISBN
10.2991/assehr.k.210531.016
ISSN
2352-5398
DOI
10.2991/assehr.k.210531.016How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Firman Kurniawan Sujono
AU  - Marlia Yossie
PY  - 2021
DA  - 2021/05/31
TI  - A Case Study on the Multiplatform Strategy Used by NET in the Indonesian Television Industry
BT  - Proceedings of the Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2019)
PB  - Atlantis Press
SP  - 133
EP  - 139
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210531.016
DO  - 10.2991/assehr.k.210531.016
ID  - Sujono2021
ER  -