A Case Study on the Multiplatform Strategy Used by NET in the Indonesian Television Industry
- 10.2991/assehr.k.210531.016How to use a DOI?
- Network Society, Television, New Media, Multimedia
A network society can easily produce, share, broadcast, capture, and record information through digital devices. The emergence of such a society has widespread implications. The traditional, one-way mass communication model is gradually becoming defunct because television media, must adopt the new media paradigm of migration from mono- to multi- media. This transformation is an inevitable step for the industry in response to the. network society’s methods of consuming media. The multichannel-TV industry is thus increasing its efforts to benefit from the changes in the way consumers like to view video content, even when these modifications disrupt its own traditional business model.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Firman Kurniawan Sujono AU - Marlia Yossie PY - 2021 DA - 2021/05/31 TI - A Case Study on the Multiplatform Strategy Used by NET in the Indonesian Television Industry BT - Proceedings of the Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2019) PB - Atlantis Press SP - 133 EP - 139 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210531.016 DO - 10.2991/assehr.k.210531.016 ID - Sujono2021 ER -