Social Media Usage Among Government Public Relations Practitioners of the Ministry of Finance of the Republic of Indonesia

DOI

10.2991/assehr.k.210531.003How to use a DOI?

Keywords

Social Media, Social Media Usage, Government Public Relations Practitioners, User Acceptance Model, Organizational Readiness

Abstract

This paper presents the results of base-line research that aimed to analyze the usage of social media among 55 Government Public Relations (GPR) practitioners in the Ministry of Finance of the Republic of Indonesia. Social networks represent the potential for increased interaction between public administration, especially PR practitioners, and its stakeholders. The research used online survey methods and the results revealed that GPR practitioners in the Ministry of Finance mainly used Facebook and Instagram to interact only with “Group friends” and “Only to certain friends.” This study provides a basic stepping stone for understanding the roles and uses of social media in the work of GPR practitioners and their organizational readiness.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Amalia Nugraha
AU  - Ummi Salamah
PY  - 2021
DA  - 2021/05/31
TI  - Social Media Usage Among Government Public Relations Practitioners of the Ministry of Finance of the Republic of Indonesia
BT  - Proceedings of the Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2019)
PB  - Atlantis Press
SP  - 18
EP  - 25
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210531.003
DO  - 10.2991/assehr.k.210531.003
ID  - Nugraha2021
ER  -